Barna Group’s vice president of research, Brooke Hempell, has been a market research advisor for nearly 15 years, designing both qualitative and quantitative research to guide clients in new product development and positioning, brand portfolio strategy, communications planning, and sales and marketing effectiveness.
Prior to joining Barna in 2015, Brooke worked with Boston-based MaPS (Marketing and Planning Systems), HawkPartners, and London-based i-to-i research, a subsidiary of Publicis Groupe. She has served Fortune 100 clients in a range of industries, primarily
Brooke earned her B.S. in Business Administration, Marketing, from Cornell University. She is active in church-planting and racial reconciliation ministries and lives in Atlanta, GA.